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Jones Lang LaSalle Chief Marketing Officer Defines Marketing Techniques in Oxford Dictionary of Marketing

Updates guide to harnessing full potential of marketing in the new millennium

CHICAGO, LONDON and SINGAPORE, May 17, 2011 – The revolutionary shift of marketing in the new millennium has prompted Jones Lang LaSalle’s global Chief Marketing Officer and author Charles Doyle to revise and update the third edition of the Dictionary of Marketing published by the Oxford University Press.
This book serves as a roadmap for harnessing a company’s business potential through leading-edge marketing levers. The Dictionary of Marketing is a reference guide with more than 2,600 entries on topics from traditional tried-and-true marketing techniques to emerging channels and strategies. Doyle authored the first version in 2003 and the second edition in 2006 with Harper Collins.
The newly updated third version includes vanguard trends and cutting-edge developments in new media including Internet marketing, social media, digital and multimedia marketing and search engine optimization. In addition, the book includes in-depth case studies from companies engaged in leading-edge marketing strategies. “In today’s environment, the role of strategic marketing is central to a company’s success. Effective marketing professionals guide business growth by identifying opportunities, setting sound strategies and executing to drive growth,” Dr. Doyle said.
“Jones Lang LaSalle leverages innovative best practices to deliver effective marketing programs on behalf of clients around the world. In the 21st century, as the role of a marketing counselor continues to evolve with an ever important role in corporations, this dictionary can serve as a reference for innovative, forward-thinking marketers.” The Dictionary of Marketing is an essential resource and one-stop guide for marketing practitioners, students and enthusiasts. It is available on As the world of marketing continues to evolve and exploit new opportunities for new age and new market forces, so does the Dictionary of Marketing. Interested parties can view the latest edition online through its companion website that is updated regularly.
About Jones Lang LaSalle
Jones Lang LaSalle (NYSE:JLL) is a financial and professional services firm specializing in real estate. The firm offers integrated services delivered by expert teams worldwide to clients seeking increased value by owning, occupying or investing in real estate. With 2010 global revenue of more than $2.9 billion, Jones Lang LaSalle serves clients in 60 countries from more than 1,000 locations worldwide, including 185 corporate offices. The firm is an industry leader in property and corporate facility management services, with a portfolio of approximately 1.8 billion square feet worldwide. LaSalle Investment Management, the company’s investment management business, is one of the world’s largest and most diverse in real estate with more than $43 billion of assets under management. For further information, please visit our website,