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Case Study

Regaining Historical Financial Glory on The Bund

Located at the centre of Shanghai, Huangpu District has a rich history and was considered as the financial centre of the Far East in the late-19th century. Today, the Huangpu District Government aspires to once again make the district the political, economic and cultural centre of Shanghai by leveraging Huangpu’s history and resources and forging a partnership with Pudong to establish Shanghai’s new-age international financial centre.

To realise its vision for Huangpu, we were engaged by the government to recommend strategic positioning for Huangpu’s 2.6-sq km The Bund Financial Area. We were tasked further to forecast demand through a comprehensive property market study and develop a strategy to attract potential investors and financial companies.

As strategic consulting partner, we were able to extend and enhance the strategic positioning of The Bund Financial Area. The Firm made recommendations for a holistic development approach to enable the Huangpu District to regain its position of being Shanghai’s foremost financial centre.

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