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Waitakere’s City Council has made significant investments into providing a framework to support and attract further business opportunities to its area. In order to further this work, they needed an advisor that could provide strategic analysis on Waitakere’s competitive edge for businesses in the future. Recognised as an industry leader, they approached Jones Lang LaSalle’s Research and Consultancy team. We provided them with an in depth report which covered analysis on the catalysts for business development relating to regional growth forecasted for the area in terms of customers, residents and businesses. Our extensive research enabled us to confirm Waitakere’s unique positioning in the market, especially in light of Auckland’s constrained business and residential land supply situation. In fact, Waitakere’s attractiveness is only set to increase with the addition of over 200 ha of new business zoned land.Jones Lang LaSalle’s strategic analysis was supported by a presentation attended by community members and a number of key influential people in the property sector.