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Case Study

Reviewing the Effects of Employment Intensification

As part of its review of Auckland’s Metropolitan Urban Limit, Auckland’s Regional Council needed quality information on what was going on in its suburbs. It called on a partner that knew the business of research inside out: Jones Lang LaSalle’s Research and Consultancy team. We completed a study for the Auckland Regional Council on employment intensification, measuring changes in employment between 2001 and 2005 in eleven centres around the Auckland region.

Using statistical data on employment growth, the study catalogued both total employment growth in the study centres as well as the increasing concentration of employees per hectare of business land.

With this study, Jones Lang LaSalle pushed the envelope by identifying and analysing trends which will affect occupiers and landlords in the future.  The study analysed the reasons why some centres were intensifying successfully and why other centres were lagging in employment growth.  Zoning configurations, transit capacity, availability of suitable sites for development and proximity to pools of customers and employees were identified, along with barriers to employment intensification.

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