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Case Study

Delivering ‘The Best of Both Worlds’ to Hong Kong Parkview Tower XV

Nestled at Tai Tam Country Park, Hong Kong Parkview Tower XV is the ideal luxury development complex in Hong Kong. With its sweeping views of Victoria Harbour and Deep Water Bay, these apartments, developed by CapitaLand, have the potential for big success. CapitaLand relied on our firm’s in-depth knowledge to help market the property.

Acting as Marketing Consultant, Jones Lang LaSalle devised strategies and worked with local real estate agents to deliver real value for our client. The Firm developed ‘The Best of Both Worlds’ marketing campaign, highlighting the prestigious legacy unique to the development.

The campaign was a resounding success. Our broad range of contacts enabled Hong Kong Parkview Tower XV to reach its full potential as one of the best towers in Hong Kong Parkview. Among the 39 apartments, 38 have been sold, with proceeds topping almost HKD 1.2 billion. CapitaLand was very pleased with the results, with some units even fetching almost HKD 15,000 per sq ft—an all-time high value for Hong Kong Parkview apartments.

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