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Case Study

Re-positioning Tsinghua Tongfang Hi-tech Plaza

Tsinghua Tongfang Hi-tech Plaza is a mixed-use development that includes a Grade A office building, exhibition and conference centre, service apartments as well as retail and entertainment space. Developed in several phases, Phase I covered 160,000 sqm, while 80,000 sqm were included in Phase II. A real estate development company owned by Tsinghua Tongfang Ltd built this property near the famous Tsinghua University.

Believing in Jones Lang LaSalle’s in-depth knowledge on the property market, our Strategic Consulting team was appointed to conduct re-positioning analysis for TsingHua Tongfang Hi-tech Plaza under different land uses and provide market evidence for a proposed development plan through a comparison of various market scenarios.

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