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Case Study

Delivering tangible results for Swatch Group’s China foray

Swatch Group is the world’s largest manufacturer of finished watches. As part of its expansion plans, the group wanted to build its first repair, component storage and training centre in China. Certain requirements were needed to be followed for the facility as it was modelled after similar Swatch facilities in Europe and America—it must be in one single open floor in a high-spec building (high floor loading and power capacity) while at the same time close to its downtown Shanghai head office and must also meet the company’s modest budget.

Believing in Jones Lang LaSalle’s capability to deliver real value to its clients, Swatch entrusted this expansion plan into our hands. Jones Lang LaSalle delivered real value solutions to Swatch through our Business Parks team, which specialises in tracking and leasing decentralised office/high-tech R&D facilities in China—exactly what Swatch Group needed to reunite the required building specs with the company’s budget.

We did a comprehensive research on all high-spec buildings within 10 km of the Swatch head office and identified several suitable options in the Minhang and Xuhui Districts. We were able to source out 1,770-sqm (net) high-spec single open floor space, which was 5 km away from the head office. With a rental rate 15% below the original asking price and a three-month fit-out period, this expansion plan went smoothly, avoiding delays and eliminating costly upgrades.

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